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Director of Marketing

AOMS Technologies

AOMS Technologies

Marketing & Communications
Toronto, ON, Canada
Posted on Monday, May 29, 2023

About Brickeye ( www.Brickeye.com )

The world is undergoing a once-in-a-lifetime, multi-trillion-dollar building and infrastructure boom. Brickeye is leading the charge to equip the construction industry with cutting-edge IoT technologies which dramatically increase productivity, reduce risk, and enhance quality. We enable our customers to outperform – to build and manage their projects safer, smarter, and better. Are you passionate about helping to transform traditional industries into technology Mavericks? Do you enjoy unlocking potential where others didn’t realize more existed? Do you like to produce results that blow minds? Brickeye is adding new customers almost every single day and that means our team is rapidly growing. If you want to work with some of the best minds in tech and be part of a truly winning team and exciting journey, we want to talk to you!

Position Overview: As the Director of Marketing at Brickeye, you will play a crucial role in developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, and customer engagement. You will lead a talented marketing team, collaborate closely with cross-functional departments, and contribute to the company's growth by leveraging your expertise in marketing and technology.

Responsibilities:

  • Strategy Development: Develop and implement a cohesive marketing strategy aligned with Brickeye's business objectives, market trends, and customer needs.
  • Brand Management: Oversee the development and maintenance of the Brickeye brand identity, ensuring consistent messaging, visual representation, and brand positioning across all channels.
  • Lead Generation: Drive lead generation efforts through effective campaign planning and execution, leveraging a mix of digital marketing, content marketing, social media, events, and other relevant channels.
  • Digital Marketing: Manage and optimize all digital marketing initiatives, including website optimization, search engine optimization (SEO), paid advertising campaigns, email marketing, and social media marketing.
  • Content Strategy: Develop a content strategy that positions Brickeye as a thought leader in the IOT and Proptech industry, collaborating with internal and external stakeholders to create compelling and informative content.
  • Marketing Analytics: Establish key performance indicators (KPIs) and regularly track, analyze, and report on marketing metrics, providing insights to drive data-driven decision-making and optimize marketing campaigns.
  • Team Leadership: Lead and mentor a high-performing marketing team, fostering a collaborative and innovative work environment, and encouraging professional growth and development.
  • Collaboration: Collaborate closely with product management, sales, and engineering teams to align marketing efforts with product launches, sales objectives, and customer feedback.
  • Market Research: Stay up-to-date with industry trends, market dynamics, and competitor activities, conducting market research to identify new opportunities and inform marketing strategies.
  • Budget Management: Manage the marketing budget effectively, allocating resources appropriately to maximize ROI and drive cost-efficient marketing campaigns.

Qualifications:

  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
  • Proven experience (8+ years) in marketing, preferably in the technology or services sector, with a track record of successful B2B marketing strategies and campaigns.
  • Strong understanding of digital marketing, content marketing, lead generation, and marketing analytics.
  • Excellent leadership and team management skills, with the ability to inspire and motivate a team of marketers.
  • Exceptional communication skills, both written and verbal, with the ability to craft compelling marketing messages and engage with stakeholders at all levels.
  • Analytical mindset with the ability to interpret data and derive actionable insights.
  • Proven ability to think strategically, develop marketing plans, and execute them effectively.
  • Creative thinker with a passion for innovation and staying ahead of industry trends.
  • Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
  • Familiarity with marketing automation tools, CRM systems, and analytics platforms.
  • Strong business acumen and understanding of market dynamics.

Why work with us?

At Brickeye you will experience many perks and benefits to ensure you thrive in every aspect of your life. Not to brag, but we have snacks, a really awesome coffee machine, and a rec room.

  • Work-life balance
  • Competitive salaries and benefits with discretionary stock options
  • Unlimited snacks and coffee in the office
  • A fun, collaborative, and creative environment
  • A technology company backed by major industry players
  • Comprehensive health and dental benefit plan
  • Annual allowance for training and skills development