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Content Strategist

Coral

Delhi, India · Remote

Posted on Dec 25, 2025

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About Coral

Coral is redefining women's midlife health by providing accessible, evidence-based care for women navigating perimenopause, menopause, and beyond. Our mission is to empower women through education, medical support, and community — helping them feel seen, supported, and in control of their health.

Marketing plays a central role in building trust, educating the public, and driving the growth that helps us reach more women and employers.

Role Overview

The Content Strategist is a cornerstone hire for our marketing team. This role sits at the heart of our Brand, Content, PR & Community pillar and is responsible for building Coral’s voice, accelerating brand awareness, and creating content that drives both education and engagement.

You will translate Coral’s clinical expertise and brand personality into compelling editorial content, social storytelling, webinars, newsletters, and community engagement. You’ll also support thought leadership and PR initiatives by shaping narratives that help Coral stand out in a noisy, stigmatized, and fast-evolving category.

This is the perfect role for a marketer with strong writing instincts, deep digital culture fluency, and the ability to turn insights into content that women trust and will want to share.

The role is primarily remote but does require some in person time in Montreal, so you must be located within the Montreal area.

What You’ll Own

Content Strategy & Editorial

Own the content calendar across blog, newsletter, social, and campaigns
Plan and publish educational content (SEO/AEO-optimized) that builds trust and drives organic pipeline volume
Partner with external content brands, editors, designers, and translators to deliver polished pieces
Maintain and evolve Coral’s brand voice, narrative, and messaging across all channels

Social Media & Community Building

Develop and execute Coral’s social media strategy, creating content that resonates, educates, and fuels conversation
Manage day-to-day posting, engagement, trend-spotting, and community interaction
Build a digital space where women feel seen, heard, and supported

Thought Leadership & PR Support

Support PR efforts by shaping narratives that reinforce Coral’s expertise and credibility
Collaborate with leadership and medical experts to elevate their voices and perspectives

Webinars, Events & Influencer Partnerships

Support execution of educational webinars and community events
Repurpose video, audio, and event content into social and editorial formats
Partner with PR and the Director of Marketing on influencer/creator collaborations and brand partnerships

Analytics

Take an analytical approach to content to understand which content drives engagement and conversion and optimize
Support B2B Marketing with occasional employer-facing content (e.g., reports, landing page messaging) as needed while maintaining a primarily consumer-facing focus

What does success look like?

By 30 Days

You have fully absorbed Coral’s voice, mission, and medical guardrails
You are managing the weekly content calendar and publishing consistently across channels

By 90 Days

Our social media presence is stronger, more consistent, and growing organically
Blog traffic, newsletter engagement, and webinar attendance are increasing month over month
You’ve helped define and refine content formats that resonate with midlife women

By 6 Months

Coral’s organic pipeline is measurably stronger through your content engine
The Coral community feels active, supported, and connected
You’ve developed a distinct, recognizable Coral content ecosystem that reinforces trust and credibility

Who You Are

Must-Haves

Fluent in both English and French (no exceptions)
2–4 years of experience in content, social, editorial, community or digital marketing
A strong writer and storyteller who can simplify complex topics with empathy and clarity
Deep familiarity with digital culture, trends, and social storytelling formats
Experience planning and executing multi-channel content calendars
Comfortable engaging with communities online and fostering meaningful dialogue
‘Roll-up-your-sleeves’ mentality

Great-to-Haves

Experience with women’s health, wellness, care, or clinical subject matter
Experience with SEO/AEO, newsletters, or webinar content
Familiarity with influencer/creator ecosystems and PR/media
Comfort working cross-functionally in a fast-moving startup environment

Why Join Coral

You’ll help shape the voice and community of a brand that is transforming and closing the gap in women’s health
You’ll join at a moment of expansion, with real ability to influence content direction and brand development
You’ll collaborate with a mission-driven team across clinical, product, operations, and marketing
You’ll create content that genuinely helps women feel validated, informed, and supported